I’m Marcia Hutchinson, Director of GoodWorx Web & WordPress Design.
My career path hasn’t been a straight line, and along the way I’ve picked up a lot of different skills. I bring all of these skills to the table when I design a Web site for you. My specialty is crafting Web sites that capture your individuality, your brand and your gift to the world. And working on projects that are subtle, complex or need a bit of explaining.
They say one of the first laws of running a successful enterprise is to “Know Thyself.” Branding? Identity? Soul? Whatever you call it,
they’re all a matter of knowing who you are, what you do and how to present and project that to your audience.
I used to be a Psychologist before becoming a Web designer. The most important skill a mental health professional has is the ability to be a good listener, communicator and reader of human nature. These same skills are essential to exploring your “brand” or “identity” or the “soul” of your work.
I’m passionate about good works and supporting world changers–those who improve our lives and make a difference in the world through the arts, through service, or through the entrepreneurial spirit.
My contribution is to guide and coach you to a powerful online presence– one that captures the soul and essence of who you are and what you do in the world, and lets everyone know about it. I help you do what you do best. And we’re all better off for it.
I’ve done a lot of things over the years–psychologist, artist, writer, business person, teacher, real estate investor, entrepreneur, dog whisperer and now Web designer. I bring all this to every project I undertake. And my varied background gives me common ground with the kinds of clients GoodWorx attracts.
I am also an fan of animals, and I live in the woods near Boston with my beloved dog, Roxie.
I used to paint custom canvas rugs (Floorcloths) for clients. As a custom designer, I brought my client’s inner vision to life in canvas and paint.
This is what I will do for you as my Web design client. Help you develop a vision of your Web site and then bring it to life in code, words, and images.
Your web site or blog is only as good as the words on its pages.
Use them right. Use them colorfully. And use them in a way that communicates with both your readers and the search engines. Search Engine Optimization (SEO) is a “black art.” And it needs the touch of a good copywriter who can hone and refine your verbal message to say exactly what you want to say in exactly the way you need to say it. Working with WordPress is another way to entice search engines. Read more about what WordPress is and why I design in WordPress.