Creating Internal and External Links in a Post or Page
Links are the life blood of the Web experience. There are links that open internal pages in your site, and those that link to pages on external Web sites. Search engines give credit for including internal links that help them index your site so they can include more of your pages and posts in their giant searchable archive. So include links to other pages and posts to help your readers find hidden gems among your content.
To make a link that is a functioning “hyperlink,” i.e. one that will actually open to a different page when clicked, you have to use the Visual Editor. The process is very simple, but important to learn.
Here’s a video tutorial that shows how to create hyperlinks in your Post content: