Unique Web Sites for Health and Service Professionals

Sample Site for CoreWork, PC- Psychologist in Private Practice

I begin with this site as it serves as a sample of what can be done with a Web site attached to a professional practice.

This Web site is built around a no-longer-active Psychology practice of Dr. Marcia Germaine Hutchinson, now the Creative Director and principal of GoodWorx Web Design. The content of the site is true, but no longer in the present. This is a sample Web site to demonstrate the options available to Psychologists, Mental Health Professionals, and other Health and Service professionals.

Many health and mental health professionals are reluctant to enter the world of the Web.  There is a long-held taboo against advertising that dies hard. Yet, having a Web site is one of the best things a health professional can do to attract new clients, establish credibility and expertise as a health or mental health provider. It is also a very efficient way to use resources and stay connected to your clients.

This Web site– for Corework, PC– describes my Psychology practice as it was several years ago, before I turned my attention to Web design. I created it retroactively, well after retiring from the profession just to illustrate the possibilities. This sample is intended to show what can be done with a Web site in connection with a Health Care practice, and the ways that it can be useful in building a practice and communicating with existing clients.

Some possible features include listing (and selling) publications; promoting (and registering) events and workshops; writing about issues relevant to your patients and clients; answering questions frequently asked by patients or clients, publishing a resource list for clients, and much, much more.  On a more nuts and bolts level and in ways that can save you and your office staff time, a Web site can be used to publish a map and directions to your office; display your fee structure and insurances accepted, offer a printable intake form, and publish client handouts and homework.

Maura Abate, PhD, Licensed Psychologist-

Web Site for Psychologist, Maura Abate, Ph.D, Clinical Child Neuropsychologist

This is a “single-page” Web site for a Psychologist and Clinical Child Neuropsychologist in private practice. The one page format of the site belies the amount of information it contains thanks to the presence of an ingenious device, the accordian panel that compresses several pages of information into a sleek, clean, efficient and professional design. GoodWorx was responsible for the design, palette, graphics, concept and site architecture.

View Site

SOFARUSA: Strategic Outreach to Families of All Reservists

SOFARUSA: Mental Health Nonprofit for Military Families

SOFARUSA approached GoodWorx to take over the management of their Web site.  It became clear that the site, as it stood, was in need of updating, both in content and design.  As a nonprofit, SOFAR was working with a limited budget, so GoodWorx created a new design that was affordable to the group.  It was important to them that their logo be preserved and that the redesign retain a familiar feel.  GoodWorx concentrated mostly on a functional overhaul of the way that content was presented while maintaining a similar look and feel to the Web site.

View site

Barry Skoff, Ph.D.- Child Clinical Neuropsychologist-

Web Site for Dr. Barry Skoff, Clinical Child Neuropsychologist

This is a Web site for a Child Neuropsychologist in private practice in Boston’s North Shore. Dr. Skoff requested a simple and clean site.  Although Dr. Skoff works primarily with children with learning disabilities and neuropsychological issues, the children’s parents are Dr. Skoff’s target audience. With the help of GoodWorx, the site is “friendly” to parents who are looking for help for their children  GoodWorx is responsible for the design, palette, graphics, copy editing and search engine optimization.

View site

Infectious Diseases/ AIDS Clinical Trials Unit, Beth Israel Medical Center, New York City

IDACTU Clinical Trials: Beth Israel Medical Center, NYC

GoodWorx was approached in 2004 to create a Web site for a clinical trials unit at a major hospital in Manhattan.

At the time it was dedicated to testing new drugs in the treatment of HIV/AIDS.  In recent years the unit has broadened its focus to Infectious Diseases.

They asked GoodWorx to build a site that would radiate hope and would be warm and non-clinical so that it would attract potential  volunteers for their studies of new medications–clinical trials. The site was to focus on listing clinical trials and seeking volunteer recruits for testing new HIV/AIDS medications.

The project was a complicated one where GoodWorx had to work with a team of medical and research and outreach staff members to arrive at a design that satisfied everyone. It required project management skills to bring all parties to the same page regarding style choices.

The hospital project began with a logo –(previously designed) with cheerful colors of turquoise, green, orange and bright yellow–that set the tone for the site’s palette.  The site was originally designed as a dynamic database-driven site  with a Content Management System. GoodWorx brought in programmers to take care of the more technical underpinnings of the site’s backend.  Over the years, it became clear that this technology was overkill for how the project evolved over time.  Recently, it has been converted to a static HTML site.

View site.

Marilyn Hardy, MS, CFP, Holistic Counselor/ Feldenkrais Practitioner

Marilyn Hardy, Feldenkrais Practitioner/ Life Counselor

This Web site was created for a solo practitioner who offers individual and group workshops in Sensory Integration, The Feldenkrais Method, Consciousness Development and Life Direction.  She uses this Web site as a marketing piece for her private practice, her Awareness Through Movement and Callings workshops and her movement CD,Your Back in Nature.

View Site

Dory Cote, Shamanic/Energy Healer

GoodWorx designed the site and created all the graphics (except for the original artwork).