Sample Web Sites for NonProfit Groups
Infectious Diseases/ AIDS Clinical Trials Unit, Beth Israel Medical Center, New York City
GoodWorx was approached in 2004 to create a Web site for a clinical trials unit at a major hospital in Manhattan.
At the time it was dedicated to testing new drugs in the treatment of HIV/AIDS. In recent years the unit has broadened its focus to Infectious Diseases.
They asked GoodWorx to build a site that would radiate hope and would be warm and non-clinical so that it would attract potential volunteers for their studies of new medications–clinical trials. The site was to focus on listing clinical trials and seeking volunteer recruits for testing new HIV/AIDS medications.
The project was a complicated one where GoodWorx had to work with a team of medical and research and outreach staff members to arrive at a design that satisfied everyone. It required project management skills to bring all parties to the same page regarding style choices.
The hospital project began with a logo –(previously designed) with cheerful colors of turquoise, green, orange and bright yellow–that set the tone for the site’s palette. The site was originally designed as a dynamic database-driven site with a Content Management System. GoodWorx brought in programmers to take care of the more technical underpinnings of the site’s backend. Over the years, it became clear that this technology was overkill for how the project evolved over time. Recently, it has been converted to a static HTML site.
American-European Greyhound Alliance, Inc. (AEGA)
When GoodWorx stepped in to this project, the original AEGA Web site had been abandoned. We resuscitated it initially as an HTML site, and then later made the conversion to the WordPress platform. GoodWorx was responsible for the full redesign and subsequent management of the site and Blog.
SOFARUSA: Strategic Outreach to Families of All Reservists
SOFARUSA approached GoodWorx to take over the management of their Web site. It became clear that the site, as it stood, was in need of updating, both in content and design. As a small nonprofit group, SOFAR was working with a limited budget, so GoodWorx created a new design that was affordable to the group. It was important to them that their logo be preserved and that the redesign retain a familiar feel. GoodWorx concentrated mostly on a functional overhaul of the way that content was presented while maintaining a similar look and feel to the Web site.
New England Wildflower Society: Garden in the Woods
This older site was designed for Garden in the Woods. It was a total redesign and rewrite of a section of the Web site of its parent organization, the New England Wildflower Society (NEWFS). The section of the site had 46 pages and hundreds of digital images. GoodWorx completely redesigned and built the site providing plant research, copywriting, digital imaging and an entirely new architecture.
The Web site was intended as a partial guide to what was blooming during the 7-month growing season at Garden in the Woods, a premier naturalized botanical garden in Framingham, Massachusetts. It is also the largest native plant nursery in New England. GoodWorx also designed NEWFS’s seed catalogue as well as a prototype for an e-learning course.